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The 10-Second TL;DR
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My Journey
Read my full journey →
Consultancy
Early consultancy and large‑org experience; learned how decisions get made and how to operate inside complex institutions.
Learn the craft
Spent eight years mastering the craft of pure, foundational UX in a high-caliber agency environment. I drove hands-on innovation across everything from immersive physical installations and gaming consoles to fast-paced startups.
Leadership
Led large-scale transformation projects across internal systems and upskilled over 100 designers. Successfully cut through complex corporate landscapes while pioneering the Service Design discipline.
Return to craft
Hands‑on product work, close engineering collaboration, data and architecture focus; practical AI exposure.
Designing Intelligence
Leading at the intersection of AI, product strategy, and human experience to architect intelligent, business-aligned product ecosystems.
Leadership Philosophy
Read the full philosophy →Shield and empower
I build teams, not org charts. I remove noise and blockers so designers can focus on root problems and craft durable solutions.
Speak business
Design only matters when it survives contact with the business. I translate user value into commercial impact to secure buy‑in and resources.
Embrace the mess
Complex systems are messy by design. I map the chaos, identify leverage points, and create robust structures that tolerate change.
How I Work
Select Projects
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PS: It's pronounced "blez" and it's he/him.