Principal designer.
Systems & service leader.
AI-native builder.
I love getting under the hood of complex organisations—untangling messy data, workflows, and technical constraints to get to the core of the product. From pioneering Service Design and AI editorial tools at the BBC to modernising API ecosystems at Elsevier and wealth journeys at HSBC, I combine holistic systems thinking with hands-on execution.
The 10-Second TL;DR
AI-Native Builder — I’ve designed practical AI tools for BBC R&D editorial teams, and I use AI daily to code and ship my own projects—turning abstract ideas into working prototypes fast.
Enterprise & B2B Specialist — I love getting under the hood of how a business actually works—untangling messy data, APIs, and workflows across complex platforms like Elsevier and HSBC.
Systems & Change at Scale — Thinking holistically across the entire service keeps me one step ahead. At the BBC, I established the Service Design discipline and trained 100+ colleagues to embed lasting change.
Player-Coach with Management Chops — I stay hands-on in the craft while knowing how to lead teams and stakeholders—having directed 10 designers across a portfolio of dozens of internal BBC systems.
My Journey
Read my full journey →
Interaction Foundations
Eight years of pure UX at pioneering studio AllofUs - designing interaction and mental models for Xbox/TV consoles, physical museum installations, and 0-to-1 startups.
Leadership & Service Design
Directed a team of 10+ designers across dozens of internal tools and re-architected core metadata across the BBC, driving change at scale.
Applied AI in R&D
Bridged machine learning research and daily editorial reality—designing human-in-the-loop AI authoring workflows that solved the cold-start metadata problem.
APIs & Global Banking
Modernised Elsevier’s fragmented B2B API ecosystem into a cohesive developer platform, before stepping into HSBC to unify mobile journeys across global markets.
Designing Intelligence
Stepping into a Principal IC or Player-Coach Lead role where gnarly systems, data, and AI meet human workflows.
How I Work & Lead
READ FULL APPROACH & LEADERSHIP →Generate momentum, not documents
I use whatever tool moves the needle fastest and cut everything that creates drag. Sometimes that’s a sharp 5-slide narrative to unlock executive buy-in; next, it’s a whiteboard sketch, a Figma system, or an AI-coded prototype. What I skip is the middle bloat—endless alignment theatre and 100-page spec decks nobody reads.
Where Mental Models Meet Data Models
Great interfaces fail when the underlying system is broken. Grounded in Computer Science and HCI, I partner with engineering on the unglamorous foundations—APIs, metadata schemas, and business logic—so the human experience on top actually works in production.
Building With AI, Not Just For It
From designing AI-assisted editorial tools at BBC R&D to coding the live job-fit evaluator on this site, I use agentic AI and code to compress discovery, test real data behaviour, and prove technical feasibility before teams commit months of engineering roadmap.
Select Client & Enterprise Work
Human-in-the-Loop AI & Dynamic Media Platforms
Architecting dynamic data-driven experiences across Web, Mobile, and Connected TV—and shipping the human-in-the-loop AI workflows required to resolve the cold-start structured data bottleneck.
Modernising Elsevier’s B2B API Platform
Re-architecting Elsevier’s fragmented B2B API ecosystem into a coherent developer platform—shipping a high-density MVP alongside LLM-ready documentation workflows, self-serve API governance, and a tokenized design system.
Personal AI Projects
Agentic AI Role-Fit Engine & Telemetry
An applied AI candidate-to-role evaluation engine, dynamic pitch generator, and zero-cookie visitor telemetry pipeline built alongside Google Antigravity—combining zero framework bloat with automated LLM synthesis.
Mossarium: 3D Botanical Simulation & Terrarium Lab
A slow-paced 3D botanical terrarium and cellular simulation running at 60 FPS on Android and 90 FPS on Meta Quest VR—built with topological DAG hydraulics, Marching Cubes stone sculpting, and custom GLSL velvet shaders.
OmniMCP: One MCP Hub to Run Them All
A high-performance Windows native desktop runtime, multi-client proxy, and dynamic context router for Anthropic's Model Context Protocol (MCP)—slashing startup token bloat by >85% and bridging OpenAPI endpoints without glue code.
VibE17: Conversational Community Concierge & MeetupOS
An intimate, privacy-first community operating system for Walthamstow digital creatives—replacing impersonal ticketing forms with conversational progressive disclosure via AI concierge Morris, paired with real-time organiser Kanban and Gemini 3.8 Flash peer matchmaking.
Let's Connect
PS: It's pronounced "blez" and it's he/him.