Principal designer.
Systems architect.
Player-coach lead.

Architecting complex technical platforms, applied AI workflows, and high-scale enterprise products. From human-in-the-loop AI pipelines at BBC R&D and API platforms at Elsevier to global financial architecture at HSBC, I turn intricate technical constraints into resilient, production-ready products.

Trusted by & impact delivered across

The 10-Second TL;DR

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Applied AI & Human-in-the-Loop Workflows — At BBC R&D — Applied AI & Emerging Platforms, designed human-in-the-loop AI production tools and dynamic data-driven experiences to solve cold-start structured data bottlenecks.
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Complex Technical Platforms & APIs — Computer Science and HCI background; re-architected Elsevier’s B2B API platform and developer portal while unifying core metadata schemas across enterprise ecosystems.
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Regulated Global Financial Scale — Driving upstream multi-market interaction architecture and de-risking in regulated global banking for HSBC International Wealth across US, UK, Hong Kong, and Singapore.
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Player-Coach Design Leadership — Hands-on principal IC and design lead who has directed teams of 10+ designers, upskilled 100+ practitioners, and shipped production AI evaluation pipelines.

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My Journey

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Early

Earlier Foundation

AllofUs, Microsoft, Sky, AXA

High-craft interaction systems, multi-screen consumer platforms, and enterprise architecture across interactive agency and technology consulting.

2016

Enterprise Platforms

BBC Internal Systems & Metadata

Player-coach lead for 10+ designers across core enterprise platforms, unifying fragmented metadata schemas and upskilling 100+ practitioners.

2022

Applied AI & Platforms

BBC R&D — Applied AI & Emerging Platforms

Architected human-in-the-loop AI workflows and dynamic data-driven experiences to solve cold-start structured data bottlenecks across Web, Mobile, and TV.

2024

APIs & Global Banking

Elsevier & HSBC

Re-architected Elsevier’s B2B API platform and developer portal; driving upstream multi-market interaction architecture and de-risking in regulated global banking at HSBC.

Designing Intelligence

Leading as a Principal Product Designer and Player-Coach at the intersection of applied AI, API platforms, and high-scale product architecture.

Leadership Philosophy

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Player-Coach Execution

I lead from the front—setting product direction and coaching multidisciplinary teams while staying hands-on in system architecture, data models, and production craft.

End-to-End Platform Ecosystems

Interfaces only succeed when the underlying platform holds up. I connect user workflows directly to APIs, shared schemas, and operational pipelines across complex ecosystems.

Systems & Structural Foundations

High-velocity products rely on clear structural foundations. I resolve complexity at the level of data models, state logic, and interaction patterns so teams can ship with confidence.

How I Work

Systems Architecture mapping data models, state machines, and multi-market interaction flows before locking UI patterns.

Figma & Design Systems from rapid structural wireframes to tokenized, production‑ready component libraries.

APIs & Data Schemas partnering with engineering on OpenAPI specs, metadata taxonomies, and platform contracts.

AI-Assisted Workflows prototyping in code, testing LLM evaluation pipelines, and designing human-in-the-loop tooling.

Applied AI & Agentic Systems I don’t just design for AI; I build with it. From architecting human-in-the-loop editorial pipelines at BBC R&D to shipping the custom LLM evaluation engine powering this portfolio, I use AI to compress discovery, validate technical feasibility, and ship resilient product architecture at speed.

Select Projects

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BBC R&D — Applied AI & Emerging Platforms

Human-in-the-Loop AI & Dynamic Media Platforms

Architecting dynamic data-driven experiences across Web, Mobile, and Connected TV—and shipping the human-in-the-loop AI workflows required to resolve the cold-start structured data bottleneck.

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Elsevier

Modernising Elsevier’s B2B API Platform

Re-architecting Elsevier’s fragmented B2B API ecosystem into a coherent developer platform—shipping a high-density MVP alongside LLM-ready documentation workflows, self-serve API governance, and a tokenized design system.