System architect. Strategic designer. Organisational catalyst.
I’ve mastered design — now I work beyond it. I go deep, unpack complexity, and get to the structural core of problems. I don’t settle for sloppy answers; I push one step further than the rest of the room.
The 10-Second TL;DR
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I design systems, not screens. — I work at the architecture level, defining how data and technology shape the experience.
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I use creativity to drive innovation. — Playfulness is how I problem solve. Always thinking several steps ahead or sideways to move past blockers.
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I deliver impact through honesty and diplomacy. — I read the company dynamics and enable the right discussion to make innovation take hold.
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I vibe code. I don’t vibe think. — I use AI to accelerate execution - never to replace thinking.
My Journey
Read my full journey →Consultancy
Early consultancy and large‑org experience; learned how decisions get made and how to operate inside complex institutions.
Learn the craft
Spent eight years mastering the craft of pure, foundational UX in a high-caliber agency environment. I drove hands-on innovation across everything from immersive physical installations and gaming consoles to fast-paced startups.
Leadership
Led large-scale transformation projects across internal systems and upskilled over 100 designers. Successfully cut through complex corporate landscapes while pioneering the Service Design discipline.
Return to craft
Hands‑on product work, close engineering collaboration, data and architecture focus; practical AI exposure.
Designing Intelligence
Leading at the intersection of AI, product strategy, and human experience to architect intelligent, business-aligned product ecosystems.
Leadership Philosophy
Read the full philosophy →Design as a Driver of Change
Design is more than products and interfaces. I use design to align teams, shape strategy, and help organisations navigate complexity.
Service Thinking
Products are only one part of the experience. I focus on the end-to-end service users rely on and the systems that support it.
Architecture over Pixels
Great experiences start with strong foundations. I solve problems at the level of systems, workflows, and information before polishing the interface.
How I Work
Select Projects
View all case studies →Let's Connect
PS: It's pronounced "blez" and it's he/him.