My Journey
A wide design skillset backed by an engineering background. From computer science to creative direction, bridging technical reality and bold design.
2022 – Present
Craft & Innovation
Returning to hands-on player-coach craft and emerging technologies. Operating at the intersection of AI innovation, developer tooling, and product design with service thinking.
HSBC
Dec 2025 – Present
Product Design Lead • International Wealth & Global Blueprints
- Designing mobile banking experiences for international wealth and premier customers across global markets.
- Aligning UI patterns, design system foundations, and customer journeys to drive design efficiencies and unlock strategic funding.
- Operating at the intersection of hands-on product design craft and service thinking.
Elsevier
Aug 2025 – Dec 2025 • 4 months
UX Lead (Contract) • Developer Experience & API Portal
- Defined the future vision and detailed UI specifications for Elsevier's developer experience and API management portal.
- Embedded directly into an agile engineering team to deliver the developer portal MVP under tight deadlines.
- Delivered pixel-perfect design specifications, component states, and developer-friendly documentation.
COSTAR Network
Jul 2025 – Nov 2025 • 5 months
Mentor – Design & Strategy • Fractional / Ideate Growth Lab
- Advised early-stage founders and startups as part of the CoStar National Lab Ideate Growth Lab.
- Ran workshops to help founders shape user-centred product strategies and compelling investor/product narratives.
BBC R&D
May 2022 – Feb 2025 • 2 yrs 10 months
Senior UX Principal (Player-Coach) • Innovation & Personalisation
- Led an innovation design team in a hands-on player-coach capacity, translating research into tangible product concepts and production pilots.
- Key projects:
- Flexible Media: Owned the design vision for personalised media experiences (AI/personalisation); secured business-wide funding and executive buy-in to roll out features across BBC iPlayer and BBC Sounds.
- AI in Production: Designed AI-assisted authoring and editing tools with risk-analysis guardrails for BBC journalists.
- Emerging Paradigms: Explored spatial interfaces, generative workflows, and XR/VR experiences for future BBC content delivery.
2016 – 2022
Management & Leadership
As Creative Director at the BBC, led strategic multi-year initiatives and managed a multidisciplinary team. Championed service design across the organisation, upskilling 100+ colleagues while untangling complex enterprise systems.
BBC
Aug 2016 – May 2022 • 5 yrs 10 months
Creative Director • Internal Systems & Service Design
- Oversaw the design strategy and user experience for the BBC's internal systems portfolio, managing a team of 5–10 designers and researchers.
- Service Design Leadership: Introduced and championed the service design discipline at the BBC; created in-house training programmes and upskilled 100+ designers and stakeholders across the organisation.
- Key projects:
- Metadata Transformation: Re-architected the BBC's metadata ecosystem ("Passports"), deploying new end-to-end tooling across 6M+ content items to radically improve recommendations and content discovery.
- Editorial Workflows: Designed modern article, image, and video management systems used daily by 5,000+ BBC journalists worldwide.
- IntGEL Design System: Initiated and led the creation of the BBC's first internal design system and React component library, powering 20+ enterprise tools.
2008 – 2016
Building Design Chops
Moved to London in 2008, joining AllofUs and advancing from UX Designer to Experience Director. Steered end-to-end UX strategy for global brands across multi-platform VOD, connected TV, games, and large-scale interactive physical installations.
AllofUs
May 2008 – Jul 2016 • 8 yrs 3 months
Lead UX Designer & Experience Director • Digital Agency
- Rose from UX Designer to Experience Director, steering end-to-end UX strategy, creative direction, and UI delivery.
- Led UX initiatives for global tier-1 clients including Microsoft, Sky, Canal+, and Fox Australia.
- Designed multi-platform VOD services across TV (Xbox 360), web, mobile apps, and interactive games.
- Delivered interactive physical installations, kiosks, and touchscreens for shopping centres, museums, and public spaces.
- Mentored junior designers and led multidisciplinary teams across client engagements.
2005 – 2008
Early Career & Consulting
Navigated complex corporate organizations in Paris as a business systems consultant and product manager, bridging technical feasibility, corporate business requirements, and user-centred design.
AF83
Nov 2007 – Mar 2008 • 5 months
Product Manager • Paris
- Managed product delivery and user experience specifications for a boutique digital agency and early-stage web ventures.
- Bridged engineering and design teams to rapidly scope and ship agile web applications.
Beijaflore
Mar 2006 – Nov 2007 • 1 yr 9 months
Product & Business Systems Consultant (MOA) • Placement at HSBC Insurance, Paris
- Acted as client-side Product & Functional Consultant (Maîtrise d'Ouvrage / MOA), bridging business stakeholders and technical teams.
- Authored functional specifications, journey flows, and back-office UI requirements for insurance sales platforms.
- Navigated complex corporate hierarchies and large-scale financial services IT delivery.
AXA
Feb 2005 – Dec 2005 • 11 months
Junior Designer • Paris
- Designed reporting dashboards and sales monitoring tools for national insurance sales teams using a user-centred design approach.
2004 – 2005
Academic Foundations
Dual academic foundation combining elite Grande École engineering with specialized Human-Computer Interaction and cognitive ergonomics.
Paris V René Descartes
2005
Master's Degree • HCI & Ergonomics
- Specialised postgraduate degree focused on human-centred thinking across software, physical objects, and workplace environments.
Supélec
2004
Grande École MSc • Computer Science & Electrical Engineering
- Wide-ranging engineering degree with specialisation in computer science; one of France's top 5 science and engineering schools.