Case studies across applied AI & human-in-the-loop production workflows, B2B API platforms, and high-scale enterprise systems architecture.
Bridging machine learning and daily production—designing human-in-the-loop AI authoring tools and an adaptive playback framework that solved a massive cold-start metadata bottleneck.
Re-architecting Elsevier’s fragmented B2B API ecosystem into a coherent developer platform—shipping a high-density MVP alongside LLM-ready documentation workflows, self-serve API governance, and a tokenized design system.
Re-architecting the BBC’s core metadata schema and tagging ecosystem to unlock automated routing, discovery, and personalisation across 6M+ media assets.
Foundational agency initiatives, connected TV streaming services, and physical installations.
I created a UI approach for this unusual double-sided phone, making the most of the e-ink screen’s outdoors readability, low power consumption and permanence.
I designed the information architecture and user journeys for Sky, Canal+ and Fox Australia on Xbox 360.
I designed interactive kiosks for shopping centres, and museums.
I drove the redesign of end-to-end workflows for BBC staff and suppliers. I led the design of the BBC’s new articles, video and images management systems, replacing 20-year-old legacy system. These are now rolled out to 5000 journalists.
I led the introduction of the service design discipline at the BBC. I co-created the BBC’s in-house service design training and trained over 100 designers and business colleagues. I also ran service design workshops and talked at several conferences and events.